Elon Musk has completed his $44bn takeover of Twitter, taking control of the company and reportedly firing several top executives, including the chief executive, Parag Agrawal.
The world’s richest man tweeted “the bird is freed”, in a reference to Twitter’s corporate logo, just hours before a court-ordered deadline to buy the business expired.
Shortly after taking the helm of Twitter, Musk reportedly ousted several senior figures, including Agrawal; Ned Segal, the chief financial officer; and Vijaya Gadde, the head of legal policy, trust and safety.
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Agrawal and Segal were in Twitter’s San Francisco headquarters when the deal closed and was escorted out, Reuters reported.
Multiple outlets reported on Thursday evening that Musk had finalized the deal, capping a chaotic saga that began when the billionaire first announced his plans to purchase the company in April.
The reported firings followed news last week that Musk planned to eliminate nearly 75% of Twitter’s staff in an effort to pay down a debt burden that will have grown substantially since the acquisition, which is part-funded by borrowings of $13bn. Musk later dismissed those reports, telling employees he would not cut such a large portion of the staff.
A sense of confusion hung over the deal on Thursday night, however, with neither Twitter nor Musk immediately confirming the firings. Musk, who had earlier changed his Twitter bio to “Chief Twit”, did not mention the dismissals after the news broke.
Twitter now enters a new chapter, with questions hanging over what Musk plans to do with a platform that plays an outsized role in the political and media landscape due to its following among journalists, commentators, celebrities and politicians.
Musk visited the company’s San Francisco headquarters on Wednesday, carrying a sink and meeting staff. He has said he is buying the company “to try to help humanity”.
“The reason I acquired Twitter is that it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence,” he said in a tweet earlier on Thursday.
Elon Musk
Elon Musk claims he has acquired Twitter ‘to help humanity
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The purchase will give the world’s richest man control of an influential social media platform with more than 230 million users.
Musk walked away from a deal to buy the company in July, beginning a months-long standoff that was due to go to court before Musk made a dramatic U-turn and offered to purchase the company after all.
Musk became embroiled in a row with the company over the number of spam accounts on its platform, leading him to announce in July he was walking away from the transaction.
Twitter then sued Musk in Delaware, where the company is incorporated, to demand that he close the deal. Following a surprise change of mind by Musk as a court date approached, a Delaware judge then gave both sides until 5pm on 28 October to close the deal.
Throughout the back-and-forth, Musk regularly clashed with senior figures at Twitter, including Agrawal and Gadde.
Musk is expected to speak to Twitter employees directly on Friday, according to an internal memo cited in several media outlets. Despite internal confusion and low morale tied to fears of layoffs or a dismantling of the company’s culture and operations, Twitter leaders this week have at least outwardly welcomed Musk’s arrival and messaging.
Sarah Personette, the company’s chief customer officer, said she had a “great discussion” with Musk on Wednesday and appeared to endorse his Thursday message to advertisers.
“Our continued commitment to brand safety for advertisers remains unchanged,” Personette tweeted Thursday. “Looking forward to the future!”
Musk has already signalled that he will reverse a permanent ban on former US president Donald Trump, reflecting his stance as a self-confessed “free speech absolutist”. Civil rights groups have repeatedly sounded the alarm over the takeover, stating that loosening the content moderation rules could lead to disaster, especially as midterm elections approach in the US.
“Elon Musk’s plans for Twitter will make it an even more hate-filled cesspool, leading to irreparable real-world harm,” said the Stop the Deal Coalition, a collective of non-profit organisations opposed to the purchase. “Musk’s plans will leave the platform more vulnerable to security threats, rampant disinformation and extremism just ahead of the midterm elections.”
